Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of affecting the visibility of a website or web page in a search engine’s “natural” or unpaid (organic) search results. The more optimized your site is, the higher it will appear in the list of results returned by Google, Bing, Yahoo, etc. If the many factors that affect SEO are addressed properly, your search engine rankings will improve, and you will get visitors to your site for years and years with no associated cost per visitor.

There are three main categories of SEO. We address them all.




SEO Foundations

SEO Foundations are most easily addressed as the site is being created. We always design our websites with SEO in mind. If you would like foundations implemented into a preexisting site, we are more than happy to help. Here are a few example of what SEO Foundations includes: Proper Meta Titles, Proper Meta Descriptions, Image ‘Alt’ Tags, Headings Containing Keywords, Sitemap.xml file + submission to Search Engines, Robots.txt file, Mobile and other Meta Information, Long-term Domain Expiration, and more.

Content Writing

Search Engines look at the text content of your website more than anything else. They do this to determine the relevant keywords and topics covered. We make sure that your website content is relevant and keyword-specific. We also add a blog, if a blog does not already exist on your site. Blog posts are an effective and easy way to add new text content to your site. We are highly skilled content writers, and offer a package that includes publishing relevant blogs to your website on a regular basis. 


Search Engines look at the number of external websites that have links pointing to your website as a method of determining your site’s popularity. Over time, search engines have become stricter on what qualifies as a proper backlink. Backlinks cannot be reciprocal (two sites pointing to one another) and they cannot be links contained in ‘link farms’ (useless sites full of nothing but links). We have methods of establishing high-quality backlinks pointing to your site that will benefit your Search Engine Optimization. We offer backlink packages on a one-time basis as well as recurring time intervals.

At Virtual Media Group, we specialize in Search Engine Optimization. We offer various packages: initial, upfront, site-wide SEO as well as ongoing SEO maintenance. The cost associated with having your site optimized can easily pay for itself over time as a steady stream of visitors and potential leads will find your site organically.

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