YouTube advertising proves to be a great value for businesses of any size!
When it comes to marketing and advertising, marketers are always looking for the newest way to be heard, while also staying within budget. The good news is that both can easily be achieved at a relatively low cost by reusing your explainer videos as YouTube advertisements.
There are two different types of YouTube ads to choose from.
Instream ads – These ads play before a selected video. The viewer has the option to skip the video after a few seconds or to keep watching if they are intrigued.
Indisplay ads – These videos appear in a video search related to a particular keyword along with other related videos.
While each ad type has its benefits and can be beneficial to your marketing efforts, it is suggested to use a combination of both types to gain the most success.
One of the biggest appeals marketers see when it comes to YouTube advertising is that it can work with any budget.
The advertiser sets up a daily budget and a max cost per view, it can be as big or small as you would like, meaning it would work for pretty much anyone.
The advertiser also only pays if 30 seconds or the full length of the video is watched, whichever comes first. However, it is recommended that your advertisement be more then 30 seconds in length.
The best part about this form of advertising is that it brings new life to your marketing videos. The campaign is fairly simple to set up and is done so through your Google AdWords account and if you have any questions you can always contact the Google AdWords customer service hotline. The representatives will gladly walk you through setting up your ad and answering any questions you may have.